<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Griffin Alliance</title>
	<atom:link href="http://www.griffinalliance.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.griffinalliance.com</link>
	<description>Taking over the world one party at a time</description>
	<lastBuildDate>Fri, 13 Jan 2012 06:32:14 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Why do some DJs sound good and others very bad?</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2011/11/16/why-do-some-djs-sound-good-and-others-very-bad/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2011/11/16/why-do-some-djs-sound-good-and-others-very-bad/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 00:40:04 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=730</guid>
		<description><![CDATA[To put it succinctly, there is a Sound War going on. Have a read of the article for more information, but basically unless your DJ understands how sound works, especially if they are using a soundcard, then they can have the best gear in the world and still sound terrible. Something to keep in mind [...]]]></description>
			<content:encoded><![CDATA[<p>To put it succinctly, there is a <a href="http://www.djtechtools.com/2011/11/16/sound-wars-whats-the-real-story/" target="_blank">Sound War</a> going on.</p>
<p>Have a read of the article for more information, but basically unless your DJ understands how sound works, especially if they are using a soundcard, then they can have the best gear in the world and still sound terrible.</p>
<p>Something to keep in mind when hiring a DJ.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.griffinalliance.com/griffin-alliance/2011/11/16/why-do-some-djs-sound-good-and-others-very-bad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Important news for 18th birthday parties in Victoria</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2011/07/25/important-news-for-18th-birthday-parties-in-victoria/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2011/07/25/important-news-for-18th-birthday-parties-in-victoria/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 15:31:45 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
		
		<guid isPermaLink="false">http://www.griffinalliance.com/?p=658</guid>
		<description><![CDATA[In the newest edition of The Grapevine (Winter 2011) Melbourne, Victoria. &#160; &#8220;The Liquor Control Reform Amendment Act 2011 introduces a new offence for adults supplying alcohol to a minor (a person under the age of 18 years) in a private home without parental consent. The new offence carries the same penalty that liquor licensees [...]]]></description>
			<content:encoded><![CDATA[<p>In the newest edition of <a href="http://www.griffinalliance.com/wp-content/uploads/2011/07/GrapevineWinter2011LORES.pdf">The Grapevine (Winter 2011)</a> Melbourne, Victoria.</p>
<p>&nbsp;</p>
<blockquote><p>&#8220;The Liquor Control Reform Amendment Act 2011<br />
introduces a new offence for adults supplying alcohol<br />
to a minor (a person under the age of 18 years) in<br />
a private home without parental consent. The new<br />
offence carries the same penalty that liquor licensees<br />
face for supplying alcohol to a minor–a maximum fine<br />
of more than $7000.<br />
Any adult who intends to provide alcohol to a minor in<br />
their home must now have the consent of the minor’s<br />
parent(s) first. Consent can be provided verbally or in<br />
writing, but the adult must be confident that it is given<br />
by the minor’s parent or legal guardian.<br />
The new laws aim to involve parents in the way in which<br />
their children access alcohol. It is important for parents<br />
to have a conversation with their children about the<br />
dangers of alcohol abuse, which can cause serious<br />
harm to brain development in adolescence.&#8221;</p></blockquote>
<p>This has a massive effect on our customers that throw 18th birthday parties at home or in community halls if alcohol is available and consists of a massive liability on behalf of the hosts.</p>
<p>It&#8217;s a good time to think about whether you should have your event at a licensed premises (and let them take the liability) or to organise some kind of wristband system (although this is worthless if people swap drinks, which is pretty much inevitable).</p>
<p>Obviously we&#8217;re biased, but we know that having entertainment, whether it is one of our mobile DJs or bands or anything else for that matter means that there is a focus for the night other then just getting drunk.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.griffinalliance.com/griffin-alliance/2011/07/25/important-news-for-18th-birthday-parties-in-victoria/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DJ Shadow Competition in Melbourne</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2011/07/22/dj-shadow/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2011/07/22/dj-shadow/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 06:38:06 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
		
		<guid isPermaLink="false">http://www.griffinalliance.com/?p=654</guid>
		<description><![CDATA[We have teamed up with the people at the Prince Bandroom to offer all the people that come to our events a shot at winning a double pass to see DJ Shadow play a 1.5 hour intimate show with a live Q&#38;A afterwards worth over $100! This offer is going out to everyone that has [...]]]></description>
			<content:encoded><![CDATA[<p>We have teamed up with the people at the Prince Bandroom to offer all the people that come to our events a shot at winning a double pass to see DJ Shadow play a 1.5 hour intimate show with a live Q&amp;A afterwards worth over $100!</p>
<p>This offer is going out to everyone that has been invited and is coming to our events this week as a special thanks for letting us do what we love.</p>
<p>Here&#8217;s the details of the <a title="DJ Shadow" href="http://www.princebandroom.com.au/gigs/info/dj-shadow-q-a-and-dj-set">gig</a> on the 1st August (monday night).</p>
<p>Here is the <a title="DJ Shadow form" href="https://spreadsheets.google.com/spreadsheet/viewform?formkey=dGxORzFBZE85TkZJejlCdTJtbVNxS1E6MQ">form to fill in to be in the running</a>!</p>
<p>All you need to do is to fill it out before midnight on Saturday 30/07/11 and then Cassette from Prince Bandroom will pick the best response to the question:</p>
<blockquote><p>Why should you get a double pass to take your friend with you to see DJ Shadow?</p></blockquote>
<p>Winners will be notified by email and phone call on Sunday afternoon</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.griffinalliance.com/griffin-alliance/2011/07/22/dj-shadow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wedding DJ Testimonial</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2011/02/13/wedding-dj-testimonial/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2011/02/13/wedding-dj-testimonial/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 04:32:20 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Testimonial]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=584</guid>
		<description><![CDATA[State Victoria Name Belinda O&#8217;Neill Griffin Alliance Service/Product that you used: Dan DJ&#8217;d at our wedding (Daniel Toop) Date of Service: 29.01.11 What did you think of our services and products? Dan was excellent. He played all the right music, even our guests commented on how much they enjoyed the music. I wouldn&#8217;t hesitate to [...]]]></description>
			<content:encoded><![CDATA[<p><strong>State</strong></p>
<p>Victoria</p>
<p><strong>Name</strong></p>
<p>Belinda O&#8217;Neill</p>
<p><strong>Griffin Alliance Service/Product that you used: </strong></p>
<p>Dan DJ&#8217;d at our wedding (Daniel Toop)</p>
<p><strong>Date of Service: </strong></p>
<p>29.01.11</p>
<p><strong>What did you think of our services and products?</strong></p>
<p>Dan was excellent. He played all the right music, even our guests commented on how much they enjoyed the music.</p>
<p>I wouldn&#8217;t hesitate to contact you again, if I am looking for a DJ.</p>
<p>Thanks!!!!!!</p>
<p><strong>Is there anything else we should know?</strong></p>
<p>Keep up the good work!!!!!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.griffinalliance.com/griffin-alliance/2011/02/13/wedding-dj-testimonial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Daniel Toop DJ testimonial</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2010/10/24/daniel-toop-dj-testimonial/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2010/10/24/daniel-toop-dj-testimonial/#comments</comments>
		<pubDate>Sun, 24 Oct 2010 20:49:24 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Testimonial]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=555</guid>
		<description><![CDATA[Hi Dan, Oh thanks, I had the best night ever, it went better than i could have expected. And the music was perfect exactly what i wanted, like even songs that i didn&#8217;t mention to you but that i love came on which was great, thanks heaps, and thanks for the cd&#8217;s too. Definatly be [...]]]></description>
			<content:encoded><![CDATA[<p><em>Hi Dan,</em></p>
<p><em>Oh thanks, I had the best night ever, it went better than i could have<br />
expected. And the music was perfect exactly what i wanted, like even songs<br />
that i didn&#8217;t mention to you but that i love came on which was great, thanks<br />
heaps, and thanks for the cd&#8217;s too. Definatly be recomending you.</em></p>
<p><em>Jane.</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.griffinalliance.com/griffin-alliance/2010/10/24/daniel-toop-dj-testimonial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adam Livori Testimonial</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2010/06/18/adam-livori-testimonial/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2010/06/18/adam-livori-testimonial/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 06:33:40 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Testimonial]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=515</guid>
		<description><![CDATA[DJ testimonial from the Ivcanhoe Grammar School Formal Reference Adam Livori]]></description>
			<content:encoded><![CDATA[<p>DJ testimonial from the Ivcanhoe Grammar School Formal</p>
<p><a href="http://www.griffinalliance.com/wp-content/uploads/2010/06/Reference-Adam-Livori.pdf">Reference Adam Livori</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.griffinalliance.com/griffin-alliance/2010/06/18/adam-livori-testimonial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Griffin Alliance is invited into the Massachusetts Institute of Technology’s Entrepreneurial Masters Program</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2010/06/06/griffin-alliance-is-invited-into-the-massachusetts-institute-of-technology%e2%80%99s-entrepreneurial-masters-program/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2010/06/06/griffin-alliance-is-invited-into-the-massachusetts-institute-of-technology%e2%80%99s-entrepreneurial-masters-program/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 02:30:54 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=360</guid>
		<description><![CDATA[Each year in Boston, Massachusetts, a group of the world’s most respected business experts attempts to discover the small enterprises that will shape the future of business and can make a difference on a global scale. Every year they receive many nominations, agonize over whom to choose, and ultimately must decide which businesses have what [...]]]></description>
			<content:encoded><![CDATA[<p>Each year in Boston, Massachusetts, a group of the world’s most respected business experts attempts to discover the small enterprises that will shape the future of business and can make a difference on a global scale. Every year they receive many nominations, agonize over whom to choose, and ultimately must decide which businesses have what it takes<br />
The businesses that are selected each year are placed in to an accelerated development program that has been designed to allow their organization to become a global contributor in a fraction of the usual time.<br />
The purpose of the program, officially called Massachusetts Institute of Technology’s Entrepreneurial Masters Program, is to identify, bring together and train the next generation of entrepreneurial giants.<br />
I am proud to announce that today, Tuesday 20 April, 2010 Griffin Alliance has been chosen for MIT’s Entrepreneurial Masters Program.<br />
Starting in just 5 weeks time, we will begin working with a group of 60 other businesses selected from around the world over the next 3 years to become a company that impacts the global community.<br />
We will listen, learn, act decisively and be unstoppable in the face of all that stands before us.<br />
We will commit to crafting our organization into a future giant, and we will move forward with courage in the face of the unknown.<br />
It’s going to be an amazing 3 years here, and we are ready for the challenges that stand before us!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.griffinalliance.com/griffin-alliance/2010/06/06/griffin-alliance-is-invited-into-the-massachusetts-institute-of-technology%e2%80%99s-entrepreneurial-masters-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What does Griffin Alliance Do?</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2008/12/01/what-does-griffin-alliance-do/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2008/12/01/what-does-griffin-alliance-do/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 13:59:04 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Venue Manager]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=67</guid>
		<description><![CDATA[We sometimes get asked this by new clients, so I thought I would clear it up. Our Vision Statement: To reveal and nurture opportunities in the hospitality and entertainment industries by analyzing the nature of our clients’ businesses and tailoring innovative solutions to their needs.   We supply Hospitality and Entertainment Solutions in three distinct [...]]]></description>
			<content:encoded><![CDATA[<p>We sometimes get asked this by new clients, so I thought I would clear it up.</p>
<p><strong>Our Vision Statement:<br />
</strong></p>
<p>To reveal and nurture opportunities in the hospitality and entertainment industries by analyzing the nature of our clients’ businesses and tailoring innovative solutions to their needs.</p>
<p> </p>
<p>We supply Hospitality and Entertainment Solutions in three distinct niches:</p>
<p><strong>1. Venue Managers</strong></p>
<p>We provide our clients with a tailored entertainment marketing and logistics product that inspires them to deliver an outstanding product to their customers.</p>
<p><strong>2. Private Events</strong></p>
<p>We provide Entertainment and Logistics support for private celebrations ranging from 5000 head corporate product launches to intimate weddings and birthday parties.</p>
<p><strong>3. Our Staff</strong></p>
<p>We provide a framework for our staff to partner with us in creating their own niche hospitality, logistics or entertainment businesses. </p>
<p> </p>
]]></content:encoded>
			<wfw:commentRss>http://www.griffinalliance.com/griffin-alliance/2008/12/01/what-does-griffin-alliance-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Permission Marketing for Venue Managers</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2008/12/01/permission-marketing-for-venue-managers/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2008/12/01/permission-marketing-for-venue-managers/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 13:55:41 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Venue Manager]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Hotel]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[melbourne]]></category>
		<category><![CDATA[Nightclub]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=65</guid>
		<description><![CDATA[We use the principles of permission marketing in most of our client facing interactions. If you are not sure what permission marketing is then we have produced a primer: 1. Opt In (Permission to market) Your clients have to request to join in a conversation that includes what is happening at your venue.  The system [...]]]></description>
			<content:encoded><![CDATA[<p>We use the principles of permission marketing in most of our client facing interactions. If you are not sure what permission marketing is then we have produced a primer:</p>
<p><strong>1. Opt In (Permission to market)</strong></p>
<p>Your clients have to request to join in a conversation that includes what is happening at your venue. </p>
<p>The system you make for adding new members must allow a Yes or a No. It must also allow for easy opt-outs.</p>
<p><strong>2. Relevant</strong></p>
<p>Once you have members that want to receive messages, you need to supply them with information that is relevant to THEM. Always keep in mind that what is beneficial to your hotel or nightclub may not be what is beneficial or relevant to your member. Always stop and think if what you are about to send adds any value to your clients.</p>
<p><strong>3. Anticipated</strong></p>
<p>If you have a member that signs up then respect their privacy and message them only when it is relevant to them. Spamming messages, emails and SMS will quickly make all of your messages seem irrelevant to the member. You want your members to enjoy getting a message from you rather than dreading it.</p>
<p> </p>
<p><strong>Why does Griffin Alliance use Permission Marketing</strong></p>
<p><strong>1. Loyalty</strong></p>
<p>Loyal customers want to be a part of your community. In the good times and the bad.</p>
<p><strong>2. Price Insensitivity</strong></p>
<p>Your competitors will always offer cheaper drinks, expensive entertainment and new refurbishments. Loyal customers will be less prone to switching for venue to venue.</p>
<p><strong>3. Low cost of advertising</strong></p>
<p>Membership databases, Social Network Profiles and email/SMS updates are a very cheap way of informing your members about what is happening compared to traditional Print and Advertising media.</p>
<p> </p>
<p>Let me know your thoughts, email:</p>
<p>daniel at griffin alliance dot com</p>
]]></content:encoded>
			<wfw:commentRss>http://www.griffinalliance.com/griffin-alliance/2008/12/01/permission-marketing-for-venue-managers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DJ Ty Baxter Testimonial</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2008/10/15/congratulations-dj-ty-baxter/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2008/10/15/congratulations-dj-ty-baxter/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 05:41:33 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Testimonial]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=40</guid>
		<description><![CDATA[It&#8217;s always great to get feedback from our clients. Congratulations on the good work Ty Download Referral for DJ Ty Baxter]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s always great to get feedback from our clients.</p>
<p>Congratulations on the good work Ty</p>
<p><a href="http://www.griffinalliance.com/wp-content/uploads/2008/10/referraltybaxterseaford.pdf">Download Referral for DJ Ty Baxter<br />
</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.griffinalliance.com/griffin-alliance/2008/10/15/congratulations-dj-ty-baxter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

