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	<title>Griffin Alliance</title>
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	<link>http://www.griffinalliance.com</link>
	<description>Hospitality and Entertainment Solutions</description>
	<pubDate>Mon, 01 Dec 2008 13:59:04 +0000</pubDate>
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		<title>What does Griffin Alliance Do?</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2008/12/01/what-does-griffin-alliance-do/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2008/12/01/what-does-griffin-alliance-do/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 13:59:04 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=67</guid>
		<description><![CDATA[We get asked this all the time by prospective clients, so I thought I would clear it up.
Our Vision Statement:

To reveal and nurture opportunities in the hospitality and entertainment industries by analyzing the nature of our clients’ businesses and tailoring innovative solutions to their needs.
 
We supply Hospitality and Entertainment Solutions in three distinct niches:
1. Venue [...]]]></description>
			<content:encoded><![CDATA[<p>We get asked this all the time by prospective clients, so I thought I would clear it up.</p>
<p><strong>Our Vision Statement:<br />
</strong></p>
<p>To reveal and nurture opportunities in the hospitality and entertainment industries by analyzing the nature of our clients’ businesses and tailoring innovative solutions to their needs.</p>
<p> </p>
<p>We supply Hospitality and Entertainment Solutions in three distinct niches:</p>
<p><strong>1. Venue Managers</strong></p>
<p>We provide our clients with a tailored entertainment marketing and logistics product that inspires them to deliver an outstanding product to their customers.</p>
<p><strong>2. Private Events</strong></p>
<p>We provide Entertainment and Logistics support for private celebrations ranging from 5000 head corporate product launches to intimate weddings and birthday parties.</p>
<p><strong>3. Our Staff</strong></p>
<p>We provide a framework for our staff to partner with us in creating their own niche hospitality, logistics or entertainment businesses. </p>
<p> </p>
<p>Let me know your thoughts, email:</p>
<p>daniel at griffin alliance dot com</p>
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		<title>Permission Marketing for Venue Managers:</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2008/12/01/permission-marketing-for-venue-managers/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2008/12/01/permission-marketing-for-venue-managers/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 13:55:41 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Hotel]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Nightclub]]></category>

		<category><![CDATA[Venue Manager]]></category>

		<category><![CDATA[melbourne]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=65</guid>
		<description><![CDATA[We use the principles of permission marketing in most of our client facing interactions. If you are not sure what permission marketing is then we have produced a primer:
1. Opt In (Permission to market)
Your clients have to request to join in a conversation that includes what is happening at your venue. 
The system you make for [...]]]></description>
			<content:encoded><![CDATA[<p>We use the principles of permission marketing in most of our client facing interactions. If you are not sure what permission marketing is then we have produced a primer:</p>
<p><strong>1. Opt In (Permission to market)</strong></p>
<p>Your clients have to request to join in a conversation that includes what is happening at your venue. </p>
<p>The system you make for adding new members must allow a Yes or a No. It must also allow for easy opt-outs.</p>
<p><strong>2. Relevant</strong></p>
<p>Once you have members that want to receive messages, you need to supply them with information that is relevant to THEM. Always keep in mind that what is beneficial to your hotel or nightclub may not be what is beneficial or relevant to your member. Always stop and think if what you are about to send adds any value to your clients.</p>
<p><strong>3. Anticipated</strong></p>
<p>If you have a member that signs up then respect their privacy and message them only when it is relevant to them. Spamming messages, emails and SMS will quickly make all of your messages seem irrelevant to the member. You want your members to enjoy getting a message from you rather than dreading it.</p>
<p> </p>
<p><strong>Why does Griffin Alliance use Permission Marketing</strong></p>
<p><strong>1. Loyalty</strong></p>
<p>Loyal customers want to be a part of your community. In the good times and the bad.</p>
<p><strong>2. Price Insensitivity</strong></p>
<p>Your competitors will always offer cheaper drinks, expensive entertainment and new refurbishments. Loyal customers will be less prone to switching for venue to venue.</p>
<p><strong>3. Low cost of advertising</strong></p>
<p>Membership databases, Social Network Profiles and email/SMS updates are a very cheap way of informing your members about what is happening compared to traditional Print and Advertising media.</p>
<p> </p>
<p>Let me know your thoughts, email:</p>
<p>daniel at griffin alliance dot com</p>
]]></content:encoded>
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		<item>
		<title>Congratulations DJ Ty Baxter</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2008/10/15/congratulations-dj-ty-baxter/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2008/10/15/congratulations-dj-ty-baxter/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 05:41:33 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
		
		<category><![CDATA[Adelaide]]></category>

		<category><![CDATA[Reference]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=40</guid>
		<description><![CDATA[It&#8217;s always great to get feedback from our clients.
Congratulations on the good work Ty
Download Referral for DJ Ty Baxter

]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s always great to get feedback from our clients.</p>
<p>Congratulations on the good work Ty</p>
<p><a href="http://www.griffinalliance.com/wp-content/uploads/2008/10/referraltybaxterseaford.pdf">Download Referral for DJ Ty Baxter<br />
</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Im on.</title>
		<link>http://www.griffinalliance.com/griffin-alliance/2008/09/19/im-on/</link>
		<comments>http://www.griffinalliance.com/griffin-alliance/2008/09/19/im-on/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 05:38:39 +0000</pubDate>
		<dc:creator>David Bartholomeusz</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.griffinalliance.com/?p=38</guid>
		<description><![CDATA[How cool is this!
 
Im living in the future!
]]></description>
			<content:encoded><![CDATA[<p>How cool is this!</p>
<p> </p>
<p>Im living in the future!</p>
]]></content:encoded>
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