Griffin Alliance

Adam Livori Testimonial

daniel — Fri, 18 Jun 2010 06:33:40 +0000

DJ testimonial from the Ivcanhoe Grammar School Formal

Griffin Alliance is invited into the Massachusetts Institute of Technology’s Entrepreneurial Masters Program

daniel — Mon, 07 Jun 2010 02:30:54 +0000

Each year in Boston, Massachusetts, a group of the world’s most respected business experts attempts to discover the small enterprises that will shape the future of business and can make a difference on a global scale. Every year they receive many nominations, agonize over whom to choose, and ultimately must decide which businesses have what it takes
The businesses that are selected each year are placed in to an accelerated development program that has been designed to allow their organization to become a global contributor in a fraction of the usual time.
The purpose of the program, officially called Massachusetts Institute of Technology’s Entrepreneurial Masters Program, is to identify, bring together and train the next generation of entrepreneurial giants.
I am proud to announce that today, Tuesday 20 April, 2010 Griffin Alliance has been chosen for MIT’s Entrepreneurial Masters Program.
Starting in just 5 weeks time, we will begin working with a group of 60 other businesses selected from around the world over the next 3 years to become a company that impacts the global community.
We will listen, learn, act decisively and be unstoppable in the face of all that stands before us.
We will commit to crafting our organization into a future giant, and we will move forward with courage in the face of the unknown.
It’s going to be an amazing 3 years here, and we are ready for the challenges that stand before us!

What does Griffin Alliance Do?

daniel — Mon, 01 Dec 2008 13:59:04 +0000

We sometimes get asked this by new clients, so I thought I would clear it up.

Our Vision Statement:

To reveal and nurture opportunities in the hospitality and entertainment industries by analyzing the nature of our clients’ businesses and tailoring innovative solutions to their needs.

We supply Hospitality and Entertainment Solutions in three distinct niches:

1. Venue Managers

We provide our clients with a tailored entertainment marketing and logistics product that inspires them to deliver an outstanding product to their customers.

2. Private Events

We provide Entertainment and Logistics support for private celebrations ranging from 5000 head corporate product launches to intimate weddings and birthday parties.

3. Our Staff

We provide a framework for our staff to partner with us in creating their own niche hospitality, logistics or entertainment businesses.

Permission Marketing for Venue Managers

daniel — Mon, 01 Dec 2008 13:55:41 +0000

We use the principles of permission marketing in most of our client facing interactions. If you are not sure what permission marketing is then we have produced a primer:

1. Opt In (Permission to market)

Your clients have to request to join in a conversation that includes what is happening at your venue.

The system you make for adding new members must allow a Yes or a No. It must also allow for easy opt-outs.

2. Relevant

Once you have members that want to receive messages, you need to supply them with information that is relevant to THEM. Always keep in mind that what is beneficial to your hotel or nightclub may not be what is beneficial or relevant to your member. Always stop and think if what you are about to send adds any value to your clients.

3. Anticipated

If you have a member that signs up then respect their privacy and message them only when it is relevant to them. Spamming messages, emails and SMS will quickly make all of your messages seem irrelevant to the member. You want your members to enjoy getting a message from you rather than dreading it.

Why does Griffin Alliance use Permission Marketing

1. Loyalty

Loyal customers want to be a part of your community. In the good times and the bad.

2. Price Insensitivity

Your competitors will always offer cheaper drinks, expensive entertainment and new refurbishments. Loyal customers will be less prone to switching for venue to venue.

3. Low cost of advertising

Membership databases, Social Network Profiles and email/SMS updates are a very cheap way of informing your members about what is happening compared to traditional Print and Advertising media.

Let me know your thoughts, email:

daniel at griffin alliance dot com

Congratulations DJ Ty Baxter

daniel — Wed, 15 Oct 2008 05:41:33 +0000

It’s always great to get feedback from our clients.

Congratulations on the good work Ty

Download Referral for DJ Ty Baxter